What We Actually Teach
Service Business Foundations
Eira Thakston ran a consulting practice that
looked successful on paper. Three years in,
she was working 60-hour weeks and barely
breaking even. We spent eight weeks
rebuilding her pricing model and service
structure. Not revolutionary stuff, just the
math she should have done before launching.
Product Development Path
Willem Docherty had an idea for educational
software. Before writing code, we worked
through market validation exercises. Turns
out his initial concept missed what schools
actually needed. The adjusted version found
paying customers within three months of
launch.
Retail Economics
Opening a physical store in 2025 sounds
risky. For Saoirse Quinlan's specialty food
business, the numbers actually worked once we
mapped out realistic foot traffic and
conversion rates. Sometimes the conventional
wisdom doesn't apply to your specific
situation.