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Build Your Business Without the Mystery

Most finance courses tell you what successful founders do. We show you how they actually think through decisions. Starting September 2025, join structured programs built around real business scenarios from the Australian market.

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Financial planning workspace with charts and documents

Six Areas That Actually Matter

Business Fundamentals

Cash Flow Reality

Understanding how money moves through your business, not just where it ends up

Market Validation

Testing ideas before you spend serious money on them

Revenue Models

Finding what people will actually pay for in your market

Financial Basics

Reading numbers that tell you something useful about your business

Risk Assessment

Knowing which risks are worth taking and which ones aren't

Growth Planning

Scaling at a pace that makes sense for your circumstances

What We Actually Teach

Service Business Foundations

Eira Thakston ran a consulting practice that looked successful on paper. Three years in, she was working 60-hour weeks and barely breaking even. We spent eight weeks rebuilding her pricing model and service structure. Not revolutionary stuff, just the math she should have done before launching.

Product Development Path

Willem Docherty had an idea for educational software. Before writing code, we worked through market validation exercises. Turns out his initial concept missed what schools actually needed. The adjusted version found paying customers within three months of launch.

Retail Economics

Opening a physical store in 2025 sounds risky. For Saoirse Quinlan's specialty food business, the numbers actually worked once we mapped out realistic foot traffic and conversion rates. Sometimes the conventional wisdom doesn't apply to your specific situation.

Business analysis session with financial documents Strategic planning meeting with market data

Why This Approach Works

01

Real Business Cases

Every lesson comes from actual companies in the Australian market. You'll work through decisions that real founders faced, with all the messy context that makes business interesting.

02

Numbers That Tell Stories

Financial statements aren't just compliance documents. They're telling you what's working and what isn't. We teach you to read them like a conversation with your business.

03

Industry Context

What works in tech doesn't work in retail. What works in Sydney might not work in regional areas. We cover the variables that actually affect your decisions.

04

Practical Tools

You'll leave with spreadsheets, frameworks, and decision trees you can actually use. Not theoretical models, but things you'll reference when making real choices.

Programs Starting October 2025

We run cohorts four times a year. Classes are deliberately small because the work requires individual attention. You're not watching lectures, you're working through real business problems with guidance.

Collaborative learning environment with business materials

Foundations

$2,400
  • 8-week intensive program
  • Business model validation
  • Financial planning basics
  • Market research methods
  • Weekly cohort sessions
  • Individual check-ins
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Advanced Strategy

$4,200
  • 12-week advanced program
  • Growth modeling
  • Investment readiness
  • Competitive analysis
  • Scenario planning
  • Personal mentorship
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Briony Kelleher, program participant

Briony Kelleher

Hospitality Business Owner

I came in thinking I needed help with marketing. Turned out my problem was pricing and cost structure. The program didn't give me easy answers, but it taught me how to ask better questions about my business. That's worth more than any template or formula. Three months after finishing, I restructured my entire service offering and finally understand my actual profit margins.